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2018 A Meta-Analytic Review of Hedonic and Utilitarian Shopping Values by Gino Tejeda is a document available to read on EtoBox.

What is 2018 A Meta-Analytic Review of Hedonic and Utilitarian Shopping Values about?

This meta-analytic review examines the relationship between hedonic and utilitarian shopping values, analyzing 190 studies from 1995 to 2014. The findings indicate that both shopping values positively influence satisfaction, buying intention, and loyalty, with utilitarian value having a stronger effect. The study highlights the importance of perceived value and satisfaction as mediators in the relationship between these shopping values and consumer responses.

Author

Gino Tejeda

Language

EN