About this document
Green Marketing Impact on Consumer Choices by katrnnguyen is a document available to read on EtoBox.
This study investigates the impact of the green marketing mix on consumer purchase decisions and customer satisfaction among JAFRA Cosmetics Independent Consultants in Malang. The research, utilizing quantitative methods and path analysis, reveals that the green marketing mix significantly influences both purchase decisions and customer satisfaction, which in turn affects overall consumer satisfaction. Recommendations for JAFRA management include enhancing green marketing practices and promoting eco-friendl
- Author
- katrnnguyen
- Language
- EN