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What is Digital Transformation in Business about?

This document provides an overview of digital organization and information systems in business today. It discusses how the rugby football union uses big data to improve fan engagement. It also explains how information systems are transforming businesses and some new technologies like cloud computing, big data, and mobile platforms. Some key strategic business objectives for using information systems are also outlined, such as operational excellence, new products/services, customer intimacy, improved decisio

Author

AudreyVanLierde

Language

EN