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What is Wharton Marketing Strategy Course Syllabus about?

This document provides information about the Marketing 777 course at Wharton West in Fall 2017, including: 1) Contact information for the professor and administrative assistant. 2) An overview of course objectives, which are to develop strategic marketing skills such as analyzing competitive strategies, innovating new customer value, and managing brands as assets. 3) Details on course structure, assignments, and grading, including a group marketing strategy project. 4) A list of illustrative topics th

Author

ferrychr

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EN