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A Designer's Research Manual: Succeed in Design by Knowing Your Clients And What They Really Need (Design Field Guide) by Jennifer Visocky O'Grady, Kenneth Visocky O'Grady is a reference work available to read on EtoBox.

What is A Designer's Research Manual: Succeed in Design by Knowing Your Clients And What They Really Need (Design Field Guide) about?

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why

Who reads A Designer's Research Manual: Succeed in Design by Knowing Your Clients And What They Really Need (Design Field Guide)?

Author

Jennifer Visocky O'Grady, Kenneth Visocky O'Grady

Publisher

Rockport Publishers

Published

2009

Language

EN

ISBN

9781592535576

Category

reference

Subjects

Marketing, Crafts & Hobbies, Reference

Rating

4.3 / 5 (51 ratings)

Updated

2026-03-14