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Merck by Ankit Aggarwal is a document available to read on EtoBox.

What is Merck about?

Merck launched an aggressive marketing campaign for Vioxx without fully researching its side effects. This stemmed from an insular culture at Merck where they ignored early signs of side effects, believing their scientists were infallible. Recalling Vioxx without FDA consultation was a major mistake, as Merck faced lawsuits for disregarding earlier-reported side effects and some lawsuits were already pending. They expected praise but faced significant legal action instead.

Author

Ankit Aggarwal

Language

EN