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Marketing Management Concepts & Processes by anakham17 is a document available to read on EtoBox.

What is Marketing Management Concepts & Processes about?

The document provides an overview of marketing management, including its definition, concepts, processes, and functions. It distinguishes between marketing and selling, outlines the marketing environment, and discusses the importance of marketing information systems and research. Additionally, it details various types of marketing research and the steps involved in conducting it.

Author

anakham17

Language

EN