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Brand X Olive Oil Marketing Strategy by Chintan Mehta is a document available to read on EtoBox.

What is Brand X Olive Oil Marketing Strategy about?

Brand X has a 50%+ market share in the olive oil category in India, which has grown at a CAGR of 7% by volume over the last 3 years. However, it is still less than 5% of the overall edible oils market. Brand Y has gained 3% market share from Brand X in the last year by offering olive oil at a 15% average discount. Brand X

Author

Chintan Mehta

Language

EN