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How Will Social Media Change the Role of the CCO in the Years Ahead? by Openshaw, Jennifer; Fross, Stuart; McIlwain, Amy is a scholarly article available to read on EtoBox.

What is How Will Social Media Change the Role of the CCO in the Years Ahead? about?

The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance i

Author

Openshaw, Jennifer; Fross, Stuart; McIlwain, Amy

Publisher

Wiley & Sons, Limited, John

Published

2014

Language

EN

ISBN

9781118959084