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Consumer Behavior in Refill Systems by aiden.john.a is a document available to read on EtoBox.

What is Consumer Behavior in Refill Systems about?

This study examines consumer behavior regarding refill at home for fast-moving consumer goods (FMCGs), revealing a mix of compliant and divergent behaviors that affect reuse practices. Through interviews with 26 consumers, a framework of six resource handling behavior types was developed, highlighting that while compliant behaviors are present, divergent behaviors are more common, impacting the effectiveness of reuse. The findings emphasize the need for a deeper understanding of actual consumer behaviors to

Author

aiden.john.a

Language

EN