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Unilever evolved its organizational structure from a country-based management system to a product-based reorganization and finally to a hybrid model that balances local autonomy with global coordination. The company implemented a matrix system that allows for independent management while ensuring alignment with corporate strategy and values. This adaptability has been crucial for Unilever to respond to changing consumer needs and maintain a cohesive corporate culture across its global operations.

Author

nguyenquynhvan31

Language

EN