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Consumer Buying Behavior in Lahore by anum.ali is a document available to read on EtoBox.
This dissertation by Waiza Afzal explores the determinants of consumer buying behavior in Lahore, focusing on factors such as qualification, family income, need for uniqueness, personal satisfaction, and advertisement. The study, which surveyed 500 undergraduate and graduate students, found positive correlations between buying behavior and family income, uniqueness, satisfaction, and advertisement, while indicating a negative relationship with qualification level. The findings suggest that consumer purchasi
- Author
- anum.ali
- Language
- EN