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Overview of Media Effects Theories by Waqas Mahmood is a document available to read on EtoBox.

This document provides an overview of prominent media effects theories that have been developed over the past decades. It defines a media effects theory as one that attempts to explain the uses and effects of media on individuals, groups, or societies. Five bibliometric studies are discussed that analyzed communication journals to identify the most frequently cited theories. While these studies focused mainly on mass communication theories, several theories discussed qualify as media effects theories, such

Author

Waqas Mahmood

Language

EN