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About this Business, Management and Accounting article
Integrative perceived values influencing consumers' attitude and behavioral responses toward mobile location-based advertising: an empirical study in Vietnam by Le, Cu Xuan; Wang, Hu is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Le, Cu Xuan; Wang, Hu
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 1355-5855)
- Published
- 2020
- Field
- Business, Management and Accounting (Social Sciences)