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Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea by Ray C. Anderson, with Robin White is a nonfiction available to read on EtoBox.

What is Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea about?

In 1994, Ray Anderson was 60 years old and at the top of his game as founder and CEO of Atlanta-based Interface, Inc., a modular carpet company that makes those clever carpet tiles that you may have underfoot in your office or coveted via the company's residential brand, FLOR. That was 17 years ago - before 'green' was the compelling business imperative that it is today (for reference, oil was then $18/bbl), and frankly, the environment was nowhere on Ray's radar. An Interface associate asked Ray to give a speech to a task force that was forming to answer customer concerns about environmental impacts, and though he had not a clue what he would say, he accepted. As the date for the speech grew closer, he began to sweat -- and then Paul Hawken's book, The Ecology of Commerce , landed on his desk. The rest is green business history -- Ray read the book (he's called it a 'spear in the chest' epiphany), his outlook was radically transformed, and he gave a speech that would put the petroleum-dependent carpet company on a path to zero environmental footprint. What's happened in the intervening years has made Interface the poster child for green business, and Ray's become a bit of an eco r

Who reads Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea?

Author

Ray C. Anderson, with Robin White

Publisher

New York : St. Martin's Press

Published

2011

Language

EN

ISBN

9780312543495

Category

nonfiction

Subjects

Economics, Nature, Management

Updated

2026-03-24