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Longing and Belonging : Parents, Children, and Consumer Culture by Allison J. Pugh is a nonfiction available to read on EtoBox.

What is Longing and Belonging : Parents, Children, and Consumer Culture about?

Even as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents struggle with how to handle children's consumer wants, which continue unabated despite the economic downturn. And, indeed, parents and other adults continue to spend billions of dollars on children every year. Why do children seem to desire so much, so often, so soon, and why do parents capitulate so readily? To determine what forces lie behind the onslaught of Nintendo Wiis and Bratz dolls, Allison J. Pugh spent three years observing and interviewing children and their families. In <i>Longing and Belonging: Parents, Children, and Consumer Culture</i>, Pugh teases out the complex factors that contribute to how we buy, from lunchroom conversations about Game Boys to the stark inequalities facing American children. Pugh finds that children's desires stem less from striving for status or falling victim to advertising than from their yearning to join the conversation at school or in the neighborhood. Most parents respond to children's need to belong by buying the particular goods and experiences that act as passports in children's social

Who reads Longing and Belonging : Parents, Children, and Consumer Culture?

Author

Allison J. Pugh

Publisher

University of California Press

Published

2009

Language

EN

ISBN

9780520258440

Category

nonfiction

Subjects

Economics, Science, Sociology