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What is Collaboration Between Sales and Marketing Market Orientation and Business Performance in Business-To-business Organisations about?

This study examines the relationship between collaboration between sales and marketing, market orientation, and business performance in UK business-to-business organizations. It finds that improved collaboration positively impacts market orientation and business performance, influenced by management attitudes and effective market intelligence systems. The research highlights the importance of internal coordination and communication between sales and marketing functions for organizational success.

Author

blabla12345

Language

EN