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Country Marketing Strategies for Tourism by Aisyah Ahmad is a document available to read on EtoBox.

What is Country Marketing Strategies for Tourism about?

This document discusses marketing strategies for promoting countries as tourism destinations. It begins by defining country marketing and its importance in attracting visitors. Country marketing organizations (DMOs) are responsible for driving tourist traffic through various strategies. These include highlighting main attractions, identifying target visitors, obtaining visitor data, branding the country, seeking partnerships, creating a compelling website, engagement marketing, and using social media. The o

Author

Aisyah Ahmad

Language

EN