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Tinder Brand Strategy Analysis by Ashi Jain is a document available to read on EtoBox.

What is Tinder Brand Strategy Analysis about?

The document discusses reasons for and against choosing a marketing campaign for the dating app Tinder. It provides analysis of 5 potential objectives: 1) category penetration, 2) brand penetration, 3) increasing frequency of app use, 4) increasing average time spent on the app, and 5) gaining market share from other experiential apps. It determines that objectives 1-3 do not apply based on the details provided about the campaign. It finds that objective 4 of increasing average time spent on the app is the

Author

Ashi Jain

Language

EN