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Insights on Aron O by shiva12may is a document available to read on EtoBox.
What is Insights on Aron O about?
The document discusses service brand associations from the consumer perspective. It notes that while branding models have been developed, they lack empirical testing, focus on practitioner rather than consumer views, and pay little attention to branding of services. The study seeks consumer-based qualitative and quantitative data on important brand dimensions for services. Key findings include that word-of-mouth, servicescape, and employees are important for service brands, and various brand dimensions are
- Author
- shiva12may
- Language
- EN