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Can I read Principles of Marketing on EtoBox?
Principles of Marketing by Palmer, Adrian is a business book available to read on EtoBox.
What is Principles of Marketing about?
This book provides an introduction to the principles of marketing. It is comprehensive in its coverage and encourages exploration of issues rather than the presentation of prescriptive models. Contemporary issues of marketing ethics, direct marketing, and information management are considered in depth. In an attempt to offer a holistic vision of marketing each chapter closes with a summary of how that chapter relates to other chapters. Vignettes and case studies provide integrative perspectives.
Who reads Principles of Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Palmer, Adrian
- Publisher
- Oxford University Press, USA
- Published
- 2000
- Language
- EN
- ISBN
- 9780198775515
- Category
- business
- Subjects
- Business, Marketing
- Rating
- 4.05 / 5 (1,479 ratings)
- Updated
- 2026-03-13
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