About this document
Red Bull Building Brand Equity in Non-Traditional Ways by tuting is a document available to read on EtoBox.
Red Bull was available exclusively in Austria for five years, then gradually rolled out in other European nations. By 2004, the company had worldwide annual sales of nearly 2 billion cans in 120 countries. Despite the additional competition, Red Bull maintained its market share lead in every mature market.
- Author
- tuting
- Language
- EN