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What is Retail Communication Strategies Explained about?
Chapter 15 discusses the retail communication mix, emphasizing the importance of effective communication programs in building customer loyalty and brand image. It outlines both new media elements, such as social media and online marketing, as well as traditional media elements like mass advertising and personal selling. The chapter highlights the need for retailers to integrate various communication methods to deliver consistent messages and achieve long-term customer relationships.
- Author
- Prasad Kaps
- Language
- EN