About this document

Corporate Communication Overview by Shubhangi is a document available to read on EtoBox.

The document discusses the evolution of corporate communication functions from public relations to corporate communication. It describes how public relations grew out of a need to respond to external stakeholders and manage communications, often focusing on preventing negative press coverage. Over time, public relations took on additional communication activities like speechwriting and newsletters. Today, corporate communication aims to establish two-way communication channels between organizations and thei

Author

Shubhangi

Language

EN