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What is Figaro Coffee Market Analysis for Frankfurt about?

This document provides a market analysis for expanding the Figaro coffee shop brand from the Philippines to Frankfurt, Germany. It analyzes the target market in Frankfurt, which has a population of over 700,000 and high per capita coffee consumption. The analysis covers political, economic, social, technological, and legal factors in Germany relevant to the coffee shop business. These include taxation policies, inflation rates, cultural coffee drinking habits, necessary point-of-sale technology, and labor a

Author

Kim Piol

Language

EN