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フリー : 〈無料〉からお金を生みだす新戦略 Furī : Muryō kara okane o umidasu shinsenryaku by Kurisu Andāson; Kobayashi Hiroto kanshū, kaisetsu; Takahashi Noriaki yaku = The future of a radical price / Chris Anderson is a book available to read on EtoBox.

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The New York Times bestselling author heralds the new future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates thriving niche markets, allowing products and eager consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. In order to succeed in the twenty-first century economy, Free is more than a promotional It's a business strategy that is essential to a company's successful future.Traditional economics operates under fundamental assumptions of scarcity. After all, there's only so much oil, iron, and gold in the world. But what if the fundamentals of an economy aren't governed by constraints? The growing online economy is built upon three processing power, hard drive storage, and bandwidth. The costs of all these elements are trending toward zero at an incredible rate. Just think that in 1961, a single transistor cost $10, and now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor-effectively

Author

Kurisu Andāson; Kobayashi Hiroto kanshū, kaisetsu; Takahashi Noriaki yaku = The future of a radical price / Chris Anderson

Publisher

日本放送出版協会 Nihon Hōsō Shuppan Kyōkai

Published

2009

Language

JA

ISBN

9784140814048