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Can I read Corpus Linguistics and the Analysis of Sociolinguistic Change: Language Variety and Ideology in Advertising (Routledge Applied Corpus Linguistics) on EtoBox?
Corpus Linguistics and the Analysis of Sociolinguistic Change: Language Variety and Ideology in Advertising (Routledge Applied Corpus Linguistics) by Joan O’Sullivan is a nonfiction available to read on EtoBox.
What is Corpus Linguistics and the Analysis of Sociolinguistic Change: Language Variety and Ideology in Advertising (Routledge Applied Corpus Linguistics) about?
Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus of ads broadcast on an Irish radio station between 1977 and 2017, this book shows how corpus linguistic tools can be creatively employed, in conjunction with frameworks and concepts such as audience and referee design and indexicality, and examines how accents and dialects (vernacular and prestige) are exploited in the ads across the decades. In addition, this book: illustrates the key principles of corpus design for sociolinguistics studies and offers a framework for future diachronic corpus studies of advertising on social media; provides a model for analysing corpus data at both inter-varietal and intra-varietal levels in terms of both accent and dialectal features and explores the efficacy of using particular corpus linguistic tools; identifies key factors which can be used by researchers as evidence for sociolinguistic change and links these factors to relevant theories and frameworks; demonstrates how corpus tools can be used to
Who reads Corpus Linguistics and the Analysis of Sociolinguistic Change: Language Variety and Ideology in Advertising (Routledge Applied Corpus Linguistics)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Joan O’Sullivan
- Publisher
- Routledge, Taylor et Francis Group
- Published
- 2019
- Language
- EN
- ISBN
- 9781138556881
- Category
- nonfiction
- Subjects
- Linguistics, Language Learning, Management
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