Can I read Tourism Management : Analysis, Behaviour, and Strategy on EtoBox?

Tourism Management : Analysis, Behaviour, and Strategy by Arch G. Woodside, Drew Martin is a book available to read on EtoBox.

What is Tourism Management : Analysis, Behaviour, and Strategy about?

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

Author

Arch G. Woodside, Drew Martin

Publisher

CAB International

Published

2008

Language

EN

ISBN

9781845933234

Subjects

Travel, Management, Adventure