Can I read Impact of Social Media on FMCG Purchases on EtoBox?

Impact of Social Media on FMCG Purchases by Gulsah Altun is a document available to read on EtoBox.

What is Impact of Social Media on FMCG Purchases about?

The document discusses the effect of brand image and brand equity on the relationship between social media advertising and purchasing intention of consumers. It presents 12 hypotheses on how social media ads, exposure, word-of-mouth, and engagement can positively impact brand image, brand equity, and purchasing intention. The document then outlines findings from a study on these relationships.

Author

Gulsah Altun

Language

EN