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Final Project Marketing by Natan Sousa is a document available to read on EtoBox.
What is Final Project Marketing about?
Burger King segments its market using geographic, demographic, psychographic, behavioral, and benefits sought methods, primarily targeting young adults (18-34) who value convenience and bold flavors. The brand positions itself as a bold, affordable alternative in the QSR industry, focusing on flame-grilled burgers and competitive pricing. Its most attractive target segment is identified as middle-income, convenience-oriented consumers who frequently dine out and respond well to promotions.
- Author
- Natan Sousa
- Language
- EN