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Marketing Insights Through Information Management by Jed Sblz is a document available to read on EtoBox.
What is Marketing Insights Through Information Management about?
The document discusses principles of marketing information and customer insights. It outlines the key components of a marketing information system (MIS), including assessing information needs, developing internal and external marketing information through databases, competitive intelligence, and marketing research. The marketing research process is described, involving defining problems/objectives, gathering secondary/primary data, developing research plans with sampling and instruments, implementing, analy
- Author
- Jed Sblz
- Language
- EN