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Consumer Psychology: Key Research Insights by Muhammad Waqas Hussain is a document available to read on EtoBox.

What is Consumer Psychology: Key Research Insights about?

This document provides a retrospective and prospective overview of influential research in consumer psychology from 1956-2007 and beyond. It summarizes the most highly cited articles from three major journals based on categorizations of psychological foundations, the purchase process, and environmental influences. It also discusses emerging areas of research in cognition, emotion, decision-making, services, and other domains.

Author

Muhammad Waqas Hussain

Language

EN