Can I read Marketing-Management: Analyse, Planung, Umsetzung und Steuerung on EtoBox?

Marketing-Management: Analyse, Planung, Umsetzung und Steuerung by Philip Kotler und Friedhelm Bliemel is a book available to read on EtoBox.

What is Marketing-Management: Analyse, Planung, Umsetzung und Steuerung about?

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Author

Philip Kotler und Friedhelm Bliemel

Publisher

C.E. Poeschel

Published

1992

Language

DE

ISBN

9783791005041