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This document provides an overview of unit 11 which focuses on research and development (R&D) strategies and their importance for firm competitiveness. The objectives are to highlight the role of R&D strategies, assess how R&D contributes to competitive strategies, discuss developing R&D strategies, and examine limited progress in this area. It introduces concepts like competitive advantage, value chain analysis, and how R&D can influence competitive factors and support low-cost or differentiation strategie

Author

Anonymous P1xUTHstHT

Language

EN