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This document discusses tactics in strategic management, specifically timing tactics and market location tactics. Timing tactics refer to when a business strategy is implemented, such as being a first mover or late mover in an industry. Market location tactics refer to the target market a firm aims for, such as being a market leader, challenger, follower, or operating in a niche market. The document provides examples and discusses the advantages and disadvantages of different tactical approaches.

Author

Shubhajit Nandi

Language

EN