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Leveraging Social Networks for Business Success by Ivy Jean Aunzo is a document available to read on EtoBox.

What is Leveraging Social Networks for Business Success about?

The document discusses the significance of social networks and social capital in business, highlighting their roles in information diffusion, resource mobilization, and relationship building. It categorizes social networks into internal and external types and defines social capital as the resources embedded in social relationships, further divided into structural, relational, and cognitive types. Strategies for building and leveraging social capital include active networking, cultivating strong relationship

Author

Ivy Jean Aunzo

Language

EN