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``I had no idea this was a thing'' On the Importance of Understanding the User Experience of Personalized Transparency Tools by Julia Earp and Jessica Staddon is a scholarly article available to read on EtoBox.

What is ``I had no idea this was a thing'' On the Importance of Understanding the User Experience of Personalized Transparency Tools about?

Personalization has the potential to improve the e ectiveness of "generic" privacy notices and policies, however, li le is known about the user impact of the personalized transparency tools available today. While regulators consistently endorse transparency, the popular press o en couches existing tools in negative and cautionary tones. In a pilot study of two personalized online transparency tools, Google's My Activity and Google Ads Se ings, we nd the user experience of these tools is di cult to study due to low userawareness and limited user data accessible to the tools. However, for those users with su cient data accessible to the tools, we nd no evidence that these tools are harmful to user trust and privacy a itudes.

Author

Julia Earp and Jessica Staddon

Publisher

ACM

Published

2016

Language

EN