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What is Importance of Business Legitimacy about?

Businesses must be perceived as legitimate to attract talent, customers, and investors, as societal values evolve and crises arise. Legitimacy encompasses cognitive, pragmatic, and moral aspects, and organizations deemed illegitimate face significant risks, including loss of their social license to operate. Maintaining legitimacy is crucial for resilience, especially during crises, as it influences stakeholder engagement and organizational survival.

Author

cherry

Language

EN