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The presentation by Ammar Hussain focuses on the maturity models of Business Intelligence (BI) and Competitive Intelligence (CI), highlighting the significant prevalence of BI models in research compared to CI models. The study, based on 18 journal articles, emphasizes the need for organizations to develop BI maturity models for better decision-making and to invest in CI models for future growth. Recommendations include prioritizing industry-specific adaptations and fostering collaboration for a standardize

Author

ammar.beli123

Language

EN