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New gTLDs Impact on Brand Navigation by FairWinds Partners is a document available to read on EtoBox.

What is New gTLDs Impact on Brand Navigation about?

The document discusses the impending changes to the Internet due to the introduction of new generic top-level domains (gTLDs) in 2013, which will provide consumers with numerous new options for domain names. It highlights the lack of awareness among Internet users regarding these new gTLDs, with 74% unaware of their existence, and emphasizes the need for brand owners to educate consumers to mitigate confusion and build trust. The success of new gTLDs will depend on brand owners effectively communicating the

Author

FairWinds Partners

Language

EN