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Persuasive Peers: Social Communication and Voting in Latin America (Princeton Studies in Global and Comparative Sociology) by Andy Baker, Barry Ames, Lucio Renno, Lúcio Rennó is a nonfiction available to read on EtoBox.

What is Persuasive Peers: Social Communication and Voting in Latin America (Princeton Studies in Global and Comparative Sociology) about?

**How voting behavior in Latin America is influenced by social networks and everyday communication among peers** In Latin America’s new democracies, political parties and mass partisanship are not deeply entrenched, leaving many votes up for grabs during election campaigns. In a typical presidential election season, between one-quarter and one-half of all voters—figures unheard of in older democracies—change their voting intentions across party lines in the months before election day. Advancing a new theory of Latin American voting behavior, __Persuasive Peers__ argues that political discussions within informal social networks among family members, friends, neighbors, coworkers, and acquaintances explain this volatility and exert a major influence on final voting choices. Relying on unique survey and interview data from Latin America, the authors show that weakly committed voters defer to their politically knowledgeable peers, creating vast amounts of preference change as political campaigns unfold. Peer influences also matter for unwavering voters, who tend to have social contacts that reinforce their voting intentions. Social influence increases political conformity among voters

Who reads Persuasive Peers: Social Communication and Voting in Latin America (Princeton Studies in Global and Comparative Sociology)?

Author

Andy Baker, Barry Ames, Lucio Renno, Lúcio Rennó

Publisher

Princeton University Press

Published

2020

Language

EN

ISBN

9780691205786

Category

nonfiction

Subjects

Political Science, Sociology, Social Science