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Engaging Generation X with Orchestras by International Arts Manager is a document available to read on EtoBox.

What is Engaging Generation X with Orchestras about?

The author argues that orchestras need to do more to engage Generation X with classical music and break down barriers between classical and popular music. Orchestras should accept that audience development is about attracting people of all ages and backgrounds, not just workshops in schools. They also need to show that symphony orchestras can create many genres of music. The Philharmonia Orchestra is trying new approaches like working with Classic FM on concerts, providing interactive music websites, and pr

Author

International Arts Manager

Language

EN