Can I read Women's Market Handbook : Understanding and Reaching Today's Most Powerful Consumer Group on EtoBox?

Women's Market Handbook : Understanding and Reaching Today's Most Powerful Consumer Group by Carol Nelson; guest foreword by Frances Lear is a book available to read on EtoBox.

What is Women's Market Handbook : Understanding and Reaching Today's Most Powerful Consumer Group about?

1. Does Sex Still Sell? Yes, But ... -- 2. The New Currency: Time. Will The Woman Of The '90s Spend It With You? -- 3. The Professional Woman: Twentieth To Twenty-first Century Transition -- 4. Building Relationships: Selling Half The Cars In America -- 5. One-to-one Communication -- The Big Payoff: Rapport -- 6. The New Traditionalist: If A Tradition Is New, Is It A Tradition? -- 7. Religious Icons Of Advertising -- Crocker, Doughboy, And The Lonesome Repairman. 8. Are The Over 40s A Different Market? You Better Believe It! -- 9. Twentysomethings -- Tough, Aware, And Waiting For The Payoff -- 10. The New Mother: How New? How Maternal? And How Receptive? -- 11. Now Who's A Dumb Blond? Male-bashing In 1990s Advertising -- 12. Targeted Media: To Reach Them, We Have To Know Where To Find Them -- 13. The Traveling Woman: Packing A Wallop In The Business Travel Industry -- 14. Health And Fitness Advertising: One Size Doesn't Fit All -- 15. Evolution, Devolution, And Revolution -- The Stratification Of Society: Where Does The 1990s Woman Fit In? Appendices -- Who To Call For What: Mini Sourcebook -- Figures At Your Fingertips: A Statistical Profile -- More Resources For Your Reading Plea

Author

Carol Nelson; guest foreword by Frances Lear

Publisher

Gale / Cengage Learning

Published

1994

Language

EN

ISBN

9780810391390

Subjects

Management, Business, Marketing