About this document
Understanding Public Relations Basics by pkumarjothi6433 is a document available to read on EtoBox.
Public relations (PR) involves managing communication between an organization and its various publics such as customers, employees, and investors. It aims to create and maintain goodwill through non-paid communication methods like publicity and civic engagement. PR is a strategic discipline integrated with marketing to help companies achieve business goals by positioning them favorably with key audiences. It serves as a management function that helps establish mutual understanding between an organization an
- Author
- pkumarjothi6433
- Language
- EN