About this document

Consumer Perception of Online Shopping by Meera jose is a document available to read on EtoBox.

Physical stores pose a low threat to online retail as customers prefer online shopping due to the convenience of saving time, effort, and money. While product quality and prices are similar between online and physical stores, online retailers often offer more discounts, attracting customers. The traditional 4Ps marketing mix of product, price, place, and promotion has expanded to 7Ps for online retail, including package/packaging, people, and physical evidence.

Author

Meera jose

Language

EN