About this document

Interdependence of Needs and Goals by SWATI SHIRKE is a document available to read on EtoBox.

1. The perceptual process involves three components: perceptual selection, organization, and interpretation. 2. Perceptual selection refers to consumers being exposed to marketing stimuli and selectively attending to certain aspects based on their needs and attitudes. 3. Exposure and attention are the first steps in selection, where consumers must first see or hear a stimulus before responding to it selectively.

Author

SWATI SHIRKE

Language

EN