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Mass Communication in India, Fifth Edition by Keval J. Kumar, Kumar, Keval J. is a academic available to read on EtoBox.

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FIFTH EDITION REVISED & UPDATED The fourth 'industrial revolution' is already upon us. Mass communication has played a key role in the emergence and advancement of each of the four industrial revolutions. Information and communication technologies (ICTs), from book publishing, the press and telegraph to cinema, recorded music, radio, television, computers, the internet and the mobile phone, have accelerated the diffusion and adoption of the many innovations spawned by these revolutions. Mass Communication in India begins with an introduction to mass communication theory (Chapter 1); this is followed by dedicated chapters (2 to 8) on journalism, cinema, radio, television, music, book publishing and the folk media. The remaining chapters (9 to 14) are given over to advertising and public relations, media audiences, mass communication and society, development communication, IT, telecommunications and the internet, and intellectual property rights (IPR) related to the mass media. Each chapter ends with a comprehensive list of recent publications for further reading. This fifth edition expands, revises and updates the critical analysis of both traditional mass media and the new digital

Who reads Mass Communication in India, Fifth Edition?

Author

Keval J. Kumar, Kumar, Keval J.

Publisher

Jaico Publishing House

Published

2000

Language

EN

ISBN

9788172243739

Category

academic

Subjects

Sociology, Literary Fiction, Humanities

Rating

3.88 / 5 (72 ratings)

Updated

2026-03-14