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Can I read Mass Communication in India, Fifth Edition on EtoBox?
Mass Communication in India, Fifth Edition by Keval J. Kumar, Kumar, Keval J. is a academic available to read on EtoBox.
What is Mass Communication in India, Fifth Edition about?
FIFTH EDITION REVISED & UPDATED The fourth 'industrial revolution' is already upon us. Mass communication has played a key role in the emergence and advancement of each of the four industrial revolutions. Information and communication technologies (ICTs), from book publishing, the press and telegraph to cinema, recorded music, radio, television, computers, the internet and the mobile phone, have accelerated the diffusion and adoption of the many innovations spawned by these revolutions. Mass Communication in India begins with an introduction to mass communication theory (Chapter 1); this is followed by dedicated chapters (2 to 8) on journalism, cinema, radio, television, music, book publishing and the folk media. The remaining chapters (9 to 14) are given over to advertising and public relations, media audiences, mass communication and society, development communication, IT, telecommunications and the internet, and intellectual property rights (IPR) related to the mass media. Each chapter ends with a comprehensive list of recent publications for further reading. This fifth edition expands, revises and updates the critical analysis of both traditional mass media and the new digital
Who reads Mass Communication in India, Fifth Edition?
It is typically read by researchers citing and building on primary scholarship.
Common subject areas: academic disciplines.
- Author
- Keval J. Kumar, Kumar, Keval J.
- Publisher
- Jaico Publishing House
- Published
- 2000
- Language
- EN
- ISBN
- 9788172243739
- Category
- academic
- Subjects
- Sociology, Literary Fiction, Humanities
- Rating
- 3.88 / 5 (72 ratings)
- Updated
- 2026-03-14