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Impact of Loyalty Programs in Apparel Retail by Prajjwal Sharma is a document available to read on EtoBox.

What is Impact of Loyalty Programs in Apparel Retail about?

This document discusses loyalty programs and their impact on consumer purchase behavior, specifically within the Indian apparel retail sector. It defines loyalty programs as programs that reward repeated purchases with accumulated rewards to encourage customer loyalty. The abstract outlines how loyalty programs benefit both customers and companies by incentivizing repeated purchases. It also states that the study will analyze how loyalty programs impact consumer purchase behavior in the apparel sector by ex

Author

Prajjwal Sharma

Language

EN