Can I read Public Relations: History and Concepts on EtoBox?

Public Relations: History and Concepts by intnps is a document available to read on EtoBox.

What is Public Relations: History and Concepts about?

Public relations is defined as a planned and sustainable effort to establish and maintain goodwill and mutual understanding between an organization and its publics. The goal is to achieve positive public opinion and a good image or reputation through effective communications. Public relations considers the source of a message, the message itself, the media or channel used, the audience, and the desired effect or objective. It aims to build credibility with key publics such as employees, consumers, suppliers

Author

intnps

Language

EN