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Cycles : How We Will Live, Work, and Buy by Maddy Dychtwald is a business book available to read on EtoBox.

What is Cycles : How We Will Live, Work, and Buy about?

We are at the beginning of a new era, a lifestyle revolution that will transform who we are and what we do, as people and as consumers. The predictable linear, chronological life pathways of past generations -- from school, to marriage, to work, to children, to retirement -- made sense when the average human life span was shorter. Now, life expectancy has soared to age seventy-seven and promises to rise further, and we are starting to make decisions based less on age and more on lifestyle and life stage. Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy according to the new freedoms and responsibilities of our shifting age demographics, and the staggering implications for the marketplace, the workplace, and our lives. Longer, healthier lifetimes have resulted in a dramatic change in the way we perceive our options. Highly educated and independent men and women are finding adventure, challenge, connection, and a sense of purpose at all ages. People now return to school at age thirty-five, have children at forty-five, start new careers at fifty, remarry at seventy. This cyclic approach to life, Dychtwald observ

Who reads Cycles : How We Will Live, Work, and Buy?

Author

Maddy Dychtwald

Publisher

New York: Free Press

Published

2003

Language

EN

ISBN

9780743226141

Category

business

Subjects

Business, Marketing, Sociology

Rating

4.5 / 5 (6 ratings)

Updated

2026-03-14